Hospitals, Broadcasters Urge Michigan residents to Seek Critical, non-COVID Medical Care as Needed

Posted on May 08, 2020

“Don’t delay, seek care today” campaign launches on TV, social media

The Michigan Health & Hospital Association (MHA) and its member hospitals, with support from the Michigan Association of Broadcasters (MAB), are launching a statewide TV and social media campaign urging residents not to delay life-saving medical care or services to detect, treat or prevent potentially serious health emergencies.

Across the state and nation, hospitals are seeing patients delay care out of fear of contracting COVID-19. Hospitals and health systems across the state are working to ensure patient and staff safety for all visits. In addition, the State of Michigan recently issued additional flexibility for Executive Order 2020-17 to support healthcare providers ability to care for a board spectrum of health needs during the pandemic response.

“Those in need of non-COVID medical attention, whether it’s a diagnostic test, vaccination, surgery or critical medical procedure, should not delay a visit to their hospital or health facility,” said MHA CEO Brian Peters. “Get the care you need as soon as possible. Hospitals are taking all levels of precaution to safely accommodate patients in addition to those presenting with COVID-19.”

He continued: “Unfortunately, hospitals in Michigan and across the nation are reporting instances of people choosing not to come to the hospital out of concern around COVID-19. We’re seeing instances of people opting to not go to the hospital even when they are having medical emergencies, need a test or a treatment that is part of their care plan or that can relieve their pain, or to prevent a medical issue from becoming a serious threat to their health. A test, a scheduled treatment for a medical condition, surgery that might relieve pain or improve health status, a vaccination to protect against a serious disease are all examples of the medical care we urge residents to get as soon as possible.”

The :30-second TV spot funded and produced by MHA will air on MAB member TV stations and in social media channels across Michigan for four to six weeks starting early next week.

Tags: MHA, Coronavirus, COVID-19, MAB

Posted in: News Releases, Issues in Healthcare, Member News, Top Issues - Healthcare

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