Social media is a major outlet for hospital communications, and as a result, patients are using these public forums to share their experiences, express concerns and ask questions. This leaves hospital communications staff struggling to help while respecting patient privacy. During this webinar, Adam Buchanan of Convince and Convert will cover the reasons it’s important to respond to patients on social media, the long-term benefits of effective online patient service, and provide examples of social media successes. Attendees also will learn how to build a process for social patient advocacy.
About the Speaker
Adam Buchanan is a digital marketing strategist with over 10 years of experience with companies such as Cabela’s, Columbia Sportswear, and Backcountry.com. Adam specializes in influencer marketing and has worked with over 2,500 influencers in collaboration with brands. He is passionate about customer service and has helped companies build effective processes to best serve their audience on social media. Adam believes relationships with your audience should be built upon trust and helps brands be more human and authentic.