Posted on March 20, 2017
Michigan healthcare leaders launched the I Vaccinate campaign today to protect children, families and communities from vaccine-preventable diseases.
The campaign, supported by the MHA, aims to boost childhood immunization rates in the state by giving parents access to science-based facts about the safety and efficacy of vaccines.
Only 54 percent of Michigan toddlers and 29 percent of teens are up to date on their vaccinations, according to MCIR data from December 2016. In Michigan and nationwide, recent outbreaks of pertussis (whooping cough), mumps, measles and other preventable diseases demonstrate the risk posed to public health from low vaccination rates.
“Vaccines can help us keep these diseases in the history books and out of our families and communities,” said Dr. Melinda Wharton, MD, Director of the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention.
The campaign is a joint public-private effort of the Michigan Department of Health and Human Services and the Franny Strong Foundation.
The mission of the Franny Strong Foundation is to promote pertussis awareness and prevention through ongoing research and education for the public and health care professionals. The foundation was founded by Veronica and Sean McNally of Oakland County after their daughter, Francesca Marie, lost her life to pertussis, or whooping cough, at just twelve weeks of age. Learn more.
The I Vaccinate campaign has two main messages: that vaccines are safe and effective and that a parent’s decision about vaccinating their child impacts the entire community, said Veronica McNally.
“We vaccinate to protect our children and your children,” said McNally.
This campaign is expected to run 5-7 years, and will include TV, radio, print and other advertising, social media, tools for healthcare providers and other resources, which are available on the I Vaccinate website. The Michigan Association of Broadcasters has adopted I Vaccinate as one of its statewide public service campaigns for 2017.
Vaccinations are key to creating and maintaining a healthy population, from birth through advanced age. The MHA partners with the Franny Strong Foundation, and other organizations, to measure, educate and promote appropriate vaccinations for all Michigan residents.
Visit the I Vaccinate website to see videos and other resources about vaccination.
Posted in: News Releases